Skid Row Yoga

beggar cupThe NY Times Magazine ran an article last week about a yoga teacher who is going on food stamps. Since the recession hit, her income has fallen to just $15,000 a year, down 30% from last year. You can read about it here.

I thought this was really interesting since Yoga Journal published a study just six weeks ago in which they said the amount of money Americans spend on yoga is up 87% over last year. I wrote about it in my blog, which you can read here.

Then just a few weeks ago we heard that sales at Manduka, seller of high-end yoga mats, are up 55% in the first four months of 2009. Here’s my write up about this story.

So now I wonder, WHO exactly is really making all the money in the $6 billion yoga industry? Are yoga teachers seeing an increase in the number of classes and privates they teach? Or is it really just the retailers of yoga clothes and accessories who are benefiting from the “yoga boom?”


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